Reel Word

Last Friday night I moderated a panel on 3D TV for The Caucus, an organization of senior level television producers, directors, and writers.

Ray Hannisian, the stereographer on U2 3D, explained the emerging role of the stereographer as someone who manages the dimensionality of the image, and presents it in a way that blends with the overall intent of the writer and director. Ideally, the stereographer is involved in preproduction discussions, on-location activity, and in post. Ray has been working in construction for over a decade, developing his stereography skills on the side, in preparation for this day when 3D appears to be emerging as a key tool on Hollywood’s creative pallet.

Robert Duncan McNeill is the co-executive producer of Chuck. He directed the 3D episode of Chuck that was broadcast the day after the 2009 Superbowl. He also directed a 3D episode of Medium five years ago. He noted that five years ago the 3D camera rig was kluged together and had to often be mechanically realigned. The 3ality 3D camera rig that he used for Chuck had internal checks and adjustments to automatically maintain alignment. Any problem that was missed during capture could be fixed using software in post. 3ality has also developed small 3D handheld rig for shots in tight places.

Ted Kenney has produced a number of live 3D sports events, including the BCS final and some regular season NFL games. He noted that 3D shots at or near field level put the audience right in the action. He uses eight 3D rigs in various locations and holds shots longer than a normal twenty rig 2D sports shoot. Software in the truck allows for smooth live transitions among the 3D cameras.

Sandy Climan, CEO of 3ality Digital, LLC, described how 3ality is both an equipment and a creative talent company. Working with CEO of 3ality Digital Systems and long-time 3D technology expert Steve Schklair, 3ality is developing camera equipment with the features and software tools necessary for any situation.

Eisuke Tsuyuzaki, VP of Corporate Development and GM, Panasonic Research, projected that, out of the 5 distinct and non-interoperable 3D technologies in the consumer market today, polarized lens and active-shutter are the two most likely to succeed in the marketplace. They are the two that are most acceptable to all three key stakeholders; the content community, display manufacturers, and the public.

The evening panel was recorded for Emerson College, Boston. I have asked The Caucus for a copy of the video.